I think they may have started out with good intentions (like the rest of us) but as we've seen by the way they weaseled out of their failed 1914 prophecy by replacing it with their ridiculous "overlapping generations" explanation. Rather than owning their mistakes, they are masters at tweaking reality so that it fits their own narrative.
Millions of us former JW's have had to face the music and rethink our whole lives once we realized that we were part of a hoax and were participating in a group delusion.
These folks, are willing to do whatever it takes to keep the show on the road and their imaginations know no bounds when it comes to rationalizing their beliefs and justifying their actions.